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A podcast about community, presented by OnPlace

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Featured Episode

Ep. 4 with Deana Vidal: The Importance of People in Placemaking

We’re thrilled to present a conversation with Deana Vidal, the Director of Brand Strategy at John Burn Research & Consulting (JBREC) and a leader at the New Home Trends Institute (NHTI).


In this episode, Deana shares her fascinating work, blending her background as an architect with design and data to identify, understand, and solve consumer pain points. She describes the balance between hard insights and gut instinct, emphasizing the importance of projects evolving with the communities they serve and remaining authentic to your brand.

"Everyone has a Smith Lane"

I grew up on Smith Lane. My life has always revolved around people and the places they gather.

As OnPlace continues to create lasting places for better living, this podcast explores a variety of communities, their leaders, and how they came to be and what we can learn from them for the future.

~ Monaca Smith Onstad

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Learn more about our host

With Co-Host, Callie Friedman

"When I think about my Smith Lane, it's hard to pinpoint just one. I've been lucky to live in many amazing places, all of which shaped a piece of who
I am today. Whether it be growing up in a master planned community in the Bay Area, or moving to Atlanta and pursuing my dreams of becoming an Ironman triathlete - finding my personal 'Smith Lane' within these communities shaped me into who I am today."

~ Callie Friedman

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