Monaca S. Onstad, President & CEO


Monaca is a nationally recognized community relations and lifestyle executive with a passion for building community in the residential and commercial real estate markets. She has more than 20 years of sales and operations experience in the real estate industry with the last several years focused on driving new home sales and leasing efforts through placemaking, community relations, and lifestyle programming. During her time with Lakewood Ranch, Monaca helped move the community from the 4th best-selling community in the U.S. to the #1 best-selling community in the U.S. for all ages.

Recognized as the best lifestyle director in the U.S. in 2018 by the National Association of Home Builders Sales and Marketing Council. Ranked among the top 4 lifestyle directors in the country in 2019, 2020, 2021, and 2022. Monaca holds a bachelor's degree in business management and a master's degree in marketing.

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on our founder

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on our team

Mackenzie Straley
Director, Community Experience
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Sandy Friedman
Director, Business Development
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on our accolades

  • National Lifestyle Director of the Year, National Association of Home Builders, 2018

  • Bull by the Horns Award, The Sandies, Lakewood Ranch Business Alliance, 2018

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2019

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2020

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2021

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2022

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speaking engagements

We understand development. From raw land to HOA turnover, Monaca brings a different perspective to real-estate planning and placemaking. Looking for an addition to your next speaking engagement? Send us a message to learn about Monaca's availability.​

"I love the challenge of attracting people to a new place. I love the connections and traditions that result from what we do. It's important work. It increases ROI for the developers, while creating a meaningful sense of community for the residents."

Monaca Onstad, President & CEO, Onplace