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meet our founder

Monaca S. Onstad

President & CEO

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Monaca is a nationally recognized community relations and lifestyle executive with a passion for building community in the residential and commercial real estate markets. She has more than 20 years of sales and operations experience in the real estate industry with the last several years focused on driving new home sales and leasing efforts through placemaking, community relations, and lifestyle programming. During her time with Lakewood Ranch, Monaca helped move the community from the 4th best-selling community in the U.S. to the #1 best-selling community in the U.S. for all ages.

Recognized as the best lifestyle director in the U.S. in 2018 by the National Association of Home Builders Sales and Marketing Council. Ranked among the top 4 lifestyle directors in the country in 2019, 2020, 2021, and 2022. Monaca holds a bachelor's degree in business management and a master's degree in marketing.

the onplace team

Stacey Kessinger

Executive Vice President

Stacey is an experienced real estate marketer with a passion

for placemaking, brand building and collaborative team management. Stacey has a 20+ year career history of driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate and community positioning.

From a corporate perspective Stacey most recently lead a development team as Vice President of Marketing and Sales

and managed a diverse portfolio of communities from under

200 to over 2300 homes, executed over 20 different builder programs, and has been responsible for individual community sell-outs in excess of $2B. She equally distinguishes herself as

an entrepreneur, using her extensive real estate knowledge

and unique talents consulting with builders, developers and

start-ups. Her work has received numerous awards of recognition within the industry on both the local and national levels.

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Amanda Arnold
Vice President, Lifestyle
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Mackenzie Straley
Vice President, Marketing
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Callie Friedman
Vice President, Operations
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Erin Steele
Chief of Staff
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on our accolades

  • National Lifestyle Director of the Year, National Association of Home Builders, 2018

  • Bull by the Horns Award, The Sandies, Lakewood Ranch Business Alliance, 2018

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2019

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2020

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2021

  • Silver Award, Lifestyle Director of the Year, National Association of Home Builders, 2022

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speaking engagements

We understand development. From raw land to HOA turnover, Monaca brings a different perspective to real-estate planning and placemaking. Looking for an addition to your next speaking engagement? Send us a message to learn about Monaca's availability.​

"I love the challenge of attracting people to a new place. I love the connections and traditions that result from what we do. It's important work. It increases ROI for the developers, while creating a meaningful sense of community for the residents."

Monaca Onstad, President & CEO, OnPlace

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