Episode 24
Designing Newfield: Dan Grosswald on Early Community Activation and Long-Term Vision | Ep. 24
In this episode of Smith Lane, we’re joined by Dan Grosswald, Division President of Southeast Florida at Mattamy Homes. A lifelong South Florida resident, Dan shares his passion for homebuilding and his leadership mindset — including one of his commonly used phrases, “budgets are for losers” — and why vision should guide decisions, not just the numbers.
From ‘Traditional Neighborhood Design’ (TND) principles, to public art installations, Dan explains how each project is designed around the specific needs of its residents, while staying rooted in the larger mission of building connected communities.
Show Summary
In this episode of Smith Lane, we’re joined by Dan Grosswald, Division President of Southeast Florida at Mattamy Homes. A lifelong South Florida resident, Dan shares his passion for homebuilding and his leadership mindset — including one of his commonly used phrases, “budgets are for losers” — and why vision should guide decisions, not just the numbers.
We explore one of Mattamy’s standout projects, Newfield, built around the pillars of preserved land, a working farm, and a vibrant town center. Newfield prioritized early community activation through their strategic farmers market and other community events, to earn the buy-in of the surrounding area’s residents, long before the first home was built.
Monaca, Callie, and Dan also explore additional Mattamy projects like Tradition, another master-planned community in Port St. Lucie, Florida, and how Mattamy has infused placemaking and an active lifestyle to bring it to life. From ‘Traditional Neighborhood Design’ (TND) principles, to public art installations, Dan explains how each project is designed around the specific needs of its residents, while staying rooted in the larger mission of building connected communities.
About Dan
Dan Grosswald is a highly accomplished senior executive with over thirty years of demonstrated achievements in homebuilding and land acquisition operations. His winning strategy combined with exceptional leadership skills have a proven track record for driving profit growth, market share, revenue and customer loyalty with diversified product and services knowledge and effective P&L management experience in multiple markets for both start up and high growth organizations.
Currently serving as Division President with Mattamy Homes overseeing homebuilding and land acquisition operations for their southeast Florida region, Dan has also served in leadership roles for Lennar, CalAtlantic, Standard Pacific, and Toll Brothers.
Dan attended the University of Florida for his bachelor’s degree and earned his MBA in Finance from Florida Atlantic University.
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Launching Spring '24
A podcast about community, presented by OnPlace
