In this episode of Smith Lane, we sit down with Brad Compton, President of ICON Management Services, Inc. Brad shares his extensive experience with golf, which he began playing at only 3 years old, and offers insights into managing golf communities.

Brad introduces the concept of bundled golf communities, where all residents enjoy membership benefits, making golf more accessible and affordable compared to traditional private equity clubs. This model not only provides a top-notch amenity but also fosters a sense of community, with nearly 50,000 rounds of golf played annually at ICON-managed communities.

We delve into golf’s rising popularity, with a 53% growth over the past decade. Brad highlights how golf strengthens community bonds and creates opportunities for key groups, including female golfers and juniors, through various events and clinics. We also discuss ICON's culture and encouraging management style, which is central to their approach to creating engaging communities.

Tune in to hear Brad’s fascinating stories, including a memorable round of golf with Nick Saban, and learn how ICON Management is redefining the intersection of golf and community living.

About Brad

Brad Compton began his career in the Club industry in 1996. Throughout his career, he has strived to couple the highest levels of quality and service to all Members and guests, while operating the businesses he has run through applying sound business practices and building strong management teams. He has managed virtually every type of golf course facility and community, developing skills and expertise in operating and improving underperforming properties in each area of club and community operations. In addition to his PGA training, Brad is also a licensed CAM and has degrees in Marketing and Economics from the University of South Florida.

Brad has been married for 20 years to his wife, Katie, and they have two daughters, Rebecca, who is 18 years old, and Rachel, age 15.  When not working, Brad enjoys being outdoors and enjoying the Florida lifestyle.

Connect with Brad

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